Crazy, an Italian performance apparel company known for its European heritage in ski touring, today announced it is expanding its U.S. retail presence for Fall/Winter 2022. New shops in California, Colorado, New Jersey and New York include: Inside Edge in Queensbury, New York; Hickory & Tweed Ski and Cycle in Armonk, New York; Pelican Ski in Morris Plains, New Jersey; Ptarmigan Sports in Edwards, Colorado; Ski Barn in Paramus, New Jersey; and Tahoe Mountain Sports in Truckee, California. This collection will be available at retail starting in October.
“This growth reflects the steadily rising U.S. consumer demand for lightweight technical apparel for backcountry skiing and active outdoor winter sports,” said Crazy International Sales Manager Gioele Franzini. “This particular network of retailers has deep roots in the skiing category and is the first choice for consumers looking for best in class fast and light technical apparel. Crazy meets this demand with proprietary technology, style and confidence. We look forward to introducing new devotees to the Crazy brand.”
“This expansion reflects the brand’s momentum as it heads into its second year in the U.S.,” said Progression Brands Group President Clark Gundlach. “Crazy has such a singular value proposition that it’s a must have for the active outdoor community and the specialty retailers that service this market. The design and performance of Crazy is second to none and we’re looking forward to bringing a larger collection to the U.S. this year.”
Progression Brands Group, based in Eagle, Colo., is the U.S. distributor for Crazy, having successfully introduced the brand in the U.S. last winter. Its veteran team comes from respected brands including Burton, Canada Goose, Quiksilver, and Rossignol.
About Crazy: Since 1989, Crazy has been the original fast and light clothing brand, setting a new industry standard. Featuring the lightest down jacket in the world, Crazy apparel is crafted with next generation fabrics that maintain thermal protection while reducing weight and size. Founded by Valeria Colturi, a former cross-country ski athlete, Crazy reimagines ski touring and mountaineering clothing by creating unique products that are fashion-forward and eliminate unnecessary elements. Visit crazy.it/us/en/ for more information.
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