Callaway Apparel unveils technology packed… - bunkered.co.uk

2022-09-17 02:25:37 By : Mr. Denny Wood

Callaway’s new apparel collection fuses performance fabrics with classic styling for a range with options for men, women and juniors.

The Autumn/Winter 2022 range from Callaway is headlined by outerwear inspired by nature and the outdoors, which will have you ready to play your best golf.

Callaway Apparel, the official on course apparel of the DP World Tour, identified strong market insights throughout the design process, to produce an exceptional range that will cater for every player.

The AW range features four key technologies which will keep you warm and dry out on the course.

Keeping warm and dry on the course is essential. Callaway Apparel has partnered with PrimaLoft® to incorporate market-leading insulation which is lightweight and packable.

Its superior softness results in a cosy, snug fit, and body temperature regulation technology ensures you will not overheat. It is water resistant and made from 100% recycled content.

Not simply a fleece, this is soft-shell engineering at its best, representing a breakthrough in the textile market.

Lightweight yet designed to defend tough weather conditions, it is the ultimate layering piece with a low carbon footprint.

Callaway Apparel’s innovative Swing-Tech™ Technology re-engineers seams in the garments to improve range of motion and comfort.

Fast drying, breathable and durable, Aquapel™ offers unbeatable water protection. This technology modifies fabric at the molecular level by permanently attaching hydrophobic ‘whiskers’ to individual fibres which elevate liquids, causing them to bead and roll off the surface.

In the new men’s collection, these are the highlights you can expect to find, in a range that will cater for those looking to play in all conditions.

50% Recycled Polyester / 50% Polyester – jacket: droptail hem, adjustable cuffs with inner sleeve, fully seam sealed zips, chin guard with contrast Chev Back Neck, MMU 15,000; trousers: Aquaguard® water resistant zips, adjustable waist tab and bottom opening.

93% Recycled Polyester / 7% Spandex, 4-way stretch softshell with cozy grid-fleeced interior.

 93% Recycled Polyester / 7% Spandex, 4-way stretch softshell with cozy micro grid-fleeced interior, chin guard, Swing Tech back, zipped hand pockets.

Durable rip stop outer shell, water resistant finish, PrimaLoft® down blend, chin guard, zip hand pockets.

30% Recycled Polyester, thermal brushed interior, zipped chest pocket, self cuffs and striped fabric pattern.

Meanwhile, in the women’s collection, you’ll also find top-quality outerwear that will have you performing at your best, no matter the conditions.

50% Recycled Polyester / 50% Polyester – jacket: fully seam sealed zips, stretch lining, 2-way zip, high neck collar, adjustable hem, zipped pockets; trousers: zipped leg opening and adjustable waistband.  

Mixed media fleece, 4-way stretch knit with woven fibre, lightweight warm 1/4 zip pullover with higher collar      

Lightly insulated front and back body with stretch side panels, zonal ventilation under the arms, zipped side pockets.  

Mixed media heavyweight jacket, stretch knit with woven fibre fill and quilted lining, high neck collar.  

PrimaLoft ® fill inside quilting, different directions quilted lines, front zip pockets, knit stretch panels.  

High waisted featuring  Truesculpt  for a flattering fit and look.  

Helen Willsmer, Callaway Apparel’s Brand Director, commented: 

“Product performance and style are critical components of a successful collection and in AW22, this has come to the fore. We have also recognised the importance of creating garments sustainably, and we now manufacture using a minimum of 25% recycled fabrics.

“Callaway Apparel will always be an authentic-to-golf company – we are proud of our ‘We Fit The Game’ brand positioning. We unashamedly focus on golf performance for passionate players, but we are also recognising the emergence of new, diverse, environmentally-conscious audiences.

“There is now a specific market segment and trend whereby the end user wants a multi-function edge to their clothing. Our products fit the modern 360 way of participating in golf and therefore have an extended shelf appeal away from the course too.”

In need of some new clothes for this off-season? Head over to www.callawayeuropeapparel.com for all the details on this top-class collection.