This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.

https://www.wsj.com/articles/how-brad-pitt-made-men-mad-for-plaid-11613062837

IT WAS THE flannel that shot across the internet. In mid-November, actor, producer and perennial hair icon Brad Pitt was handing out groceries in Los Angeles as a charitable gesture in the lead-up to Thanksgiving. The paparazzi on hand captured Mr. Pitt’s charmingly casual outfit: a pair of white slip-on sneakers, distressed (but likely pricy) blue jeans and a flannel shirt with an unusually intense red, black and white check pattern. That beguiling flannel stole the show and fans raced to identify it. Though they floated many theories online, few picked the right brand: A representative for Mr. Pitt confirmed that the shirt is by God’s True Cashmere, a minuscule shirt company run by holistic healer and jewelry designer Sat Hari Khalsa, whose cashmere flannels can be had for around $2,000.

Even in the grainy, zoomed-in photographs that colonized the internet, it was possible to decipher what made Mr. Pitt’s shirt special, apart from its breathtaking price. The flannel itself was far hardier than the wafery material you usually find at shops like the Gap or Uniqlo. And its tri-colored checks were atypically large and graphic, shot through with fine, dotted lines. 

Continue reading your article with a WSJ membership

Already a member? Sign In

Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.